Joseph SS17 Collection
Wednesday 22 June 2016
Charlotte Clarke

For SS17 the Joseph man looks to traditional workwear. 
Worn now with an irreverent British attitude, the influence of military uniforms, functional overalls and painters garb has been reinterpreted to form a collection of individual, elevated pieces that together create a uniform for today. 

Garments are complex in construction, yet consideration for the wearer means the overall effect is one of ease and sophistication. Military pieces inform details and proportions throughout; ring-pull zips with thick contrast tapes: heavy topstitching: rivets: oversize pockets: applique patches and natural cotton linings. 

The energy is relaxed and unfussy – proportions are easy,  fabrics feel lived in colours are muted, trans-seasonal layers take shape in core neutrals; white, marine, khaki and clay are punctuated with accents of steel and ochre, classic, durable textures are reformulated with a luxury hand; washed wool, linen, chambray, parachute cotton and reversible shearlings are washed or broken down to feel authentically aged. 

Patterns are traditional and play with scale – modified argyle, familiar stripes and bold checks are points of distinction - a collection built for his everyday.