London Collections: Men SS17 Trends
Tuesday 28 June 2016
Charlotte Clarke

For SS17, both traditional and contemporary labels where shown at London Colletions: Men.

Displaying collections heavily influenced by 1990s fashion, the Great British seaside and
 all-white looks, next season is set to make a strong statement. 

After running around London town to attend presentaions, shows and parties, we'd like to think the StylePilot team have a g0ood understanding of the emerging SS17 trends. Here's our top picks: 

70s loungewear 

With the sports leisure trend still in full force it was only to be expected that the legendary two piece tracksuit would be given revamp.

Out goes the sweat shirt material hoodies, in comes the the zip-up tracksuit top.

Clean cut, lean, and with a funnel neck, designers such a Christopher Shannon and Topman showcased the look is a less sporty, slightly more luxe fabrication. 

Earth Tones

Neutrals continue to dominate. However stone, blush pink and light beigehave been replaced with warmer hues like russet, moss and tan.

Astrid Andersen swapped the acidic neons she’s built her name on for a much more muted palette of gold, clay and cocoa, whilst Craig Green moved away from the punchy primary hues he found fame with for taupe and chestnut brown.


SS17 is all about the lightweight topcoat, which is a blessing in disguise due to the awful weather we're currently experiencing. 

At Astrid Andersen, they came with gilded stripes while Casely-Hayford proffered some all-over-printed option. Lou Dalton showcased drop-shouldered tailored styles in off-white and navy, whilst Joseph looked at traditional workwear. 

Slouchy sleeves

Although boxy, oversized and structured designs are a frequent sight on both mens and womens catwalks, it’s only recently that sleeves have begun a descent to knee level. 

In stretchy, slouchy materials hem lines have dropped and silhouettes have become more fluid. 

Great British Seaside

As seen at Topman Design and Sibling, pastel two-pieces sporting the names of British coastal towns and models sporting little more than towels and swimwear made a day at beach the biggest trend to emerge for next season. 

Cottweiler’s shirtless models drifted down the catwalk in loose, light fabrics whilst a colour pallet of blues and coral echoed the sea and shore. 

 All White 

Continuing from SS16, the all white trend remains strong for next season. Crisp, clean and contemporary, all-white looks were seen at most of the directional brands’ shows, including Matthew Miller and relative menswear newcomer Wales Bonner, where white tailoring – both contemporary and traditional – caught the eye. Alex Mullins showed loose-cut, layered and embellished white silk which was a key look across his collection. 

The Bucket Hat 

Forget the baseball cap and buy yourself a bucket hat.  Yes the 90's trend is back! Barbour went for a coastal theme, teaming their collection of classic macs and turned-up shorts with fisherman-inspired bucket hats in a muted colour palette, while Nasir Mazhar accessorised his collection of cut-out track pants and lurid faux fur with oversized, twisted brim styles.