Style Interview: Fletcher Cowan
Friday 25 September 2015
Charlotte Clarke

Fletcher Cowan is a presenter and comedian known for his quick wit, sense of humour and fun interview style. He specialises in all things pop culture, with a particular interest in fashion, celebrity, music and travel.

Fletcher has modelled for fashion brands including Paul Smith, Aquascutum, Jil Sander, Topman and Commes Des Garcons. He’s walked in shows in London, Paris and Milan and has shot international hair campaigns for L’oreal Professional and Tony & Guy. We asked him a few pweaonal questions about his style:

Describe your personal style: 

I draw on quite classic references when it comes to my style. British heritage brands, old school Hollywood actors, that kind of thing. I get told i’m a bit “Talented Mr Ripley”, the wardrobe not the character, or at least i hope that's what they mean!

What was the first item of clothing you ever bought for yourself?

When I was a teenager my friends and I used to rummage around in charity shops to find interesting bits. I remember buying a pair of grey corduroy flares, they sound pretty dodge when i think about it!  I think I thought I was in some trendy indie band or an extra from Almost Famous.

Any faux-pas you'd rather forget...?

Pretty much everything I wore whilst I was at St. Martins! Studying fashion things got pretty experimental! If I said the words full pink tracksuit would you judge me?

Tell us about the oldest item in your wardrobe:

I got given a leather jacket on one of my very first modelling jobs when i was about 18 and i’ve had it ever since. It’s a classic black leather biker and I wear it every winter.

What's the most expensive thing you've ever bought, clothing-wise?

I invest in good tailoring and outerwear. Coats last a lifetime so they’re worth splashing out on.

How many pairs of shoes do you have?

I wear shoes to death and then they always need replacing. I’ve probably got 15 pairs on the go at the moment, some I wear more than others. A good pair of brogues in leather and suede are my staple. I’ve got quite a few of these. I’ve more recently got into trainers which has opened a whole new can of worms. Watch this space!

Favourite brand of jeans?

Acne Jeans always feel and look great but careful how you wash them…

Favourite tailor?

There are so many amazing British designers doing great tailoring. Joshua Kane is making super cool stuff,  A. Savage makes the perfect slim fit suit that always make me feel good and one of my favourite black tie looks is from Burberry Porsum.

This season you'll be wearing…

My new navy blue suede cropped zip up jacket. Love! I’m currently obsessed with neckerchiefs so plenty of those. A touch of the 60’s is kind of my thing at the moment. And now summer’s over I’ll undoubtedly be throwing on my trusty shearling and suede pilots jackets. 

Who are your style heroes? (past and present)

I’m a firm believer that classic style never goes out of fashion. People like Cary Grant, James Dean and Paul Newman are so timelessly put together. There’s a lot we can learn (and steal! ) from their style.  The classic black or white T-shirt, a great pair of blue denim jeans, a good leather jacket, a round neck cashmere sweater, great leather brogues and a beautiful watch. Simple and good quality elements are key. In terms of people today, there are whole host of the London lot looking sharp yet effortless! Eddie Redmayne, Max Irons, Mark Ronson and Alex Turner are all referencing something from times gone by. But with an injection of something new and unexpected like a modern colour or fabric, quirky accessories or a cool pair of trainers, things can suddenly look modern and fresh. 


What fragrance do you wear?

Not telling. I think everyones fragrance is so special to them. I do however think Tom Ford is nailing his fragrance game. His “Tobacco Vanilla” reminds me of happy times.

And the secret to maintaining your signature hair? (Any particular products?) 
My hair is naturally wavy so to be honest there’s not a lot of hair maintenance going on! After I get out out the shower I stick in a bit of leave in conditioner (Paul Mitchell - The Cream) and let it dry naturally. In the evenings sometimes I slick it all back for a more serious look.

Which menswear designers do you admire? 

Christopher Shannon, Matthew Miller and James Long to name a few are creating amazing and imaginative catwalk shows. Designers I personally like to wear are Acne for denim and knitwear, Burberry for outerwear, Oliver Spencer, Etautz and A. Savage for tailoring. Not forgetting the high street, Topman are perfect for an injection of seasonal trends.

Which is the best dressed nation?

They don’t say “get the London look” for nothing.   


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