Keeping The Night Young With Superdry Summer 2017
Sunday 21 May 2017
Brent Taalur Ramsey

Outside of London, the weather is taking a turn toward the bright, warmer days of summer, the time of year when the evenings are long and the nights are full of possibilities. You know the feeling, I’m sure, when it seems like everyone else might as well be in bed, but you’re up and ready to take the night by storm and see where the summer breeze will lead you – to late-night parties, night-swimming under a bright full moon, or simply taking to the city streets with your skateboard and a few mates; I don’t know, maybe even get a tattoo.


This is the same spirit you’ll find in Superdry’s Summer 2017 collection, “The Night is Young.” It’s no fuss, no excuses and all night long, and that’s exactly why they’ve pieced together a casual wardrobe for every one of your potential throw-on-and-go moments. For those nights where it really is whatever you want it to be, you’ll easily find a look of your own in this collection.


For the last-minute beach party, you can pull on tropical prints with the staple board shorts. Or, for a late night adventure through the streets of East London, just grab one of Superdry’s statement graphic tees and vests (this season inked with the scene of a busy neon-lit street) and a pair of relaxed cargo shorts. Even the versatile Pool Sliders made their return this season for a carefree street-style moment, or for your next trip to the pool. 

You’ll probably know Superdry as the contemporary British brand that fuses vintage Americana with Japanese-inspired graphics, or from our past posts on their latest collections, and we’re actually big fans of the brand. That’s because, whether it’s tailored outerwear and their latest range of flip-flops, they know how to make the type of high-quality clothing that’s perfect for long days on the beach, or these upcoming late summer nights with friends.


In every collection, they mix old-school washes with easy-to-wear shapes and usually include some sort of colourful prints and lightweight options. For Summer 2017, it’s all about easy dressing for any occasion – dressed up or down – Including relaxed crewneck tees, logo-printed jumpers and casual chino shorts, all with an unmistakable beach-city vibe.

The night is young, and you never know what might happen. Wherever you find yourself, Superdry Summer 2017 has you covered.

Share your summer stories with #TheNightIsYoung.

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