To celebrate the arrival of the summer and to ensure your look is bang up to date this season Superdry announces its new music focus, SuperdrySounds. A 360°, fully integrated campaign packed with a wealth of immersive experiences and activations which will keep us all entertained throughout the summer.
Here are a few of our favourite pieces for this coming season.
TIMMY DEBUTED WITH HIS FIRST ALBUM 'LIGHT' IN 2016, WHICH HAS PROVEN HIS MUSICAL TALENT
Launching today, 1st May, SuperdrySounds is all about discovery. From the rising artist who is about to be on everyone’s party playlist to the aspiring musician who is looking for a platform. We’re here to provide the stage and give our audience a backstage pass.
HAILING FROM SOUTH LONDON, AARON UNKNOWN WRITES AND PERFORMS MUSIC AS HIS PASSION PROJECT ALONGSIDE HIS FLOURISHING MODELING CAREER
Featuring breakthrough talent and festivals from around the world, we’ll create a season’s worth of music content – a look at the life of a rising musician; exclusive festival coverage and music x style collaborations.
TWENTY YEAR-OLD SANTINO LE SAINT FROM SOUTH LONDON IS AN ARTISTIC POLYMATH
Check out the artists and festivals Superdry is collaborating with! SuperSounds Hub.
These chosen lead artists will appear in Superdry’s SS18 season campaign, deliver intimate gigs across the globe, champion Superdry in their music videos and lead emerging artist stages at festivals such as Field Day in the UK, Splendour in the Grass in Australia and Melt! In Germany.
AARON UNKNOWN WEARING SUPERDRY
About the artists
The hero artists who have been selected to headline this programme include Aaron Unknown, the UK grime star who has worked with Stormzy, Au/Ra, the US Indie singer who is Vevo’s one-to-watch for 2018, Santino Le Saint, a multi-talented singer song writer from London, Ami Carmine, a UK-based international DJ, Lexie Liu, the up and coming US singer, rapper and dancer, Timmy Xu, the Chinese actor and singer, and Sam Blacky, the US DJ and rapper.
>> Shop the collection here.